Devlight News Archives - Devlight https://devlight.io/category/devligh_news/ Fri, 26 Jul 2024 17:34:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 Market Research of the Ukrainian Retail Industry https://devlight.io/blog/ukrainian_retail_research/ https://devlight.io/blog/ukrainian_retail_research/#respond Tue, 04 Jun 2024 11:53:35 +0000 https://devlight.io/?p=13721 What motivates Ukrainians to buy offline and online, and how different categories of customers make online purchases

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What motivates Ukrainians to buy offline and online, and how different categories of customers make online purchases

In 2023, online sales of products and services in Ukraine amounted to UAH 182 billion. At the same time, 80% of respondents claimed that they use mobile versions of websites and apps to make purchases.

This information comes from research conducted by the Devlight team, a company specializing in the creation and development of digital products. They analyzed the current state of the market, changes in consumer behavior, and the development of mobile applications in the industry.

The respondents included 1,273 people (quantitative survey) and 20 people (qualitative survey).

The research team established a list of criteria that respondents had to meet to ensure the survey was as representative as possible.

The study covers people from all regions of Ukraine, residents of differently sized settlements, and representatives of various age and social categories.

The study consists of five key sections:

  1. Ukrainian market size and key players
  2. Retail industry research, including shopping patterns
  3. Features of the online shopping process, including the experience of shopping via apps
  4. Opinions of industry leaders
  5. Key insights and recommendations

According to the results, 62% of respondents have increased the frequency of their online shopping over the past two years. As of 2023, almost 10 million Ukrainians purchase goods online, with 1.5 million making their first online purchase this year.

“Mobile first is the main trend in the current digital environment. Nowadays, brands are competing for the opportunity to be present on the user’s smartphone, as it is an opportunity to constantly engage with their attention in the digital environment. The competition is now unfolding not in the product field, but in the service field,” says the Devlight team.


On June 12-13, the Devlight stand will be presented at the RAU Expo conference. Here, you can become acquainted with the study and speak with the team that conducted it.

The retail industry is changing faster than ever, and businesses must adapt to the needs and preferences of their customers. The results of this research reflect key trends in user behavior and open up new opportunities for communication with them.

Gain the key to a qualitatively new relationship with your customers. Download the research now.


DEVLIGHT is a digital product creation and development company that has been operating since 2016. Devlight works with companies from the Forbes Top-100 list, including Nova Poshta, Visa, OKKO, Vodafone, VARUS, Novus, BROCARD, OKWINE, and others. The company’s portfolio includes 120 projects with over 35 million installations.

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Devlight has opened an office in Warsaw https://devlight.io/blog/warsaw-office-news/ https://devlight.io/blog/warsaw-office-news/#respond Wed, 08 May 2024 10:45:00 +0000 https://devlight.io/?p=13452 Devlight, a Ukrainian IT company specializing in the design and development of digital products, has established a new office in Warsaw, significantly enhancing the company’s capacity to engage with the European market and increasing the presence of Ukrainian developers on the global stage. While a majority of mobile app development processes are conducted online, Devlight […]

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Devlight, a Ukrainian IT company specializing in the design and development of digital products, has established a new office in Warsaw, significantly enhancing the company’s capacity to engage with the European market and increasing the presence of Ukrainian developers on the global stage.

While a majority of mobile app development processes are conducted online, Devlight recognizes the value of in-person meetings with clients in building trust and fostering collaborations between Ukrainian developers and European companies.

“We have long been strategizing to fortify our footprint in the global IT market, and the opening of our Warsaw office presents an opportunity to directly engage with clients across Europe. This move brings us closer to European companies,” remarks Zhenya Akimov, Devlight’s Marketing Manager.

The new office is located at Chmielna 73, 00-801 Warszawa

Contact office phone number: +48572028959


Devlight, a digital product development company, has been working since 2016. Collaborating with 100 companies listed by Forbes, including Nova Poshta, Visa, OKKO, Vodafone, Epicentr, and Portmone, Devlight boasts a portfolio encompassing more than 35 million installed applications and over 100 projects.

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Devlight Featured Among Top iOS Development Companies in 2023 on techreviewer.co https://devlight.io/blog/devlight-top-ios-development-companies-in-2023-on-techreviewer-co/ https://devlight.io/blog/devlight-top-ios-development-companies-in-2023-on-techreviewer-co/#respond Tue, 27 Jun 2023 12:24:26 +0000 https://devlight.io/?p=10847 Devlight, a leading mobile app development company with a remarkable track record, has been recognized as one of the top iOS development companies in 2023 by Techreviewer.co, a globally trusted and influential source for IT company evaluations and reviews. This recognition puts Devlight in the prestigious list of the top 100 companies from around the […]

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Devlight, a leading mobile app development company with a remarkable track record, has been recognized as one of the top iOS development companies in 2023 by Techreviewer.co, a globally trusted and influential source for IT company evaluations and reviews. This recognition puts Devlight in the prestigious list of the top 100 companies from around the globe.

The ranking by Techreviewer.co underscores the continuing excellence of Devlight in providing top-tier iOS app development services. The inclusion in the list is testament to Devlight’s focus on cutting-edge technology, innovative solutions, and their unwavering commitment to deliver high-quality applications that enhance the user experience.

Devlight, headquartered in Kiev, Ukraine, with its top-of-the-line expertise and extensive experience, has been delivering the best-in-class iOS applications to clients across various industries, from tech startups to large enterprises. The team’s technical prowess in iOS development, combined with a customer-centric approach, has propelled the company to new heights, securing its place in Techreviewer’s top 100.

Techreviewer.co is a well-established online analytical hub that carries out studies and compiles lists of the top software development companies in various categories, based on market research and analysis. The recognition of Devlight as a top iOS development company not only showcases the company’s significant capabilities in the field, but it also provides a benchmark for potential customers seeking to source the best in the business. “We are thrilled and humbled to be recognized as one of the top iOS development companies in 2023,” said the spokesperson of Devlight. “Our inclusion in this prestigious list reflects our consistent dedication towards quality, innovation, and customer satisfaction. This is a significant milestone for us, but we see it as just the beginning. We are committed to continuing our efforts in delivering superior iOS applications, further solidifying our position in the global IT industry.”

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Transforming User Experience: Devlight Sets the Standard https://devlight.io/blog/transforming-user-experience-devlight-sets-the-standard-in-mobile-app-development/ https://devlight.io/blog/transforming-user-experience-devlight-sets-the-standard-in-mobile-app-development/#respond Fri, 26 May 2023 11:50:13 +0000 https://devlight.io/?p=10703 A leading mobile app development company – Devlight is dedicated to creating world-class mobile apps for world businesses. The CEO, Ihor Polych, pioneered the venture making it one of the most sought-after mobile app development companies in Ukraine. GoodFirms – the world’s leading review and rating firm – exclusively interviewed Ihor Polych, the CEO of […]

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Table of contents
Inception Story In-House Business Model How Devlight Stands Out? Industries Served & Clients Ratio Services Provided To Clients Client Satisfaction & Client Retention Ratio Support Offered To Clients Monthly Billing Structure The Future of Devlight

A leading mobile app development company – Devlight is dedicated to creating world-class mobile apps for world businesses. The CEO, Ihor Polych, pioneered the venture making it one of the most sought-after mobile app development companies in Ukraine.

GoodFirms – the world’s leading review and rating firm – exclusively interviewed Ihor Polych, the CEO of Devlight, to learn more about its incredible services.

Inception Story

Ihor Polych is the CEO of Devlight, a mobile app development company. Established in 2016, with the goal of making a positive impact on the world through technology. Its team size has grown to over 75 talented professionals.

The Ukraine-based company specializes in mobile app development, focusing on creating unique experiences for users. In just four years, it has become a leader in the Ukrainian market, with over 100 successful projects and more than 35 million app downloads.

Moreover, the CEO of Devlight, Ihor Polych, discussed his roles and responsibilities as the CEO. He said, “My role involves overseeing the company’s strategic direction, ensuring exceptional service delivery, and fostering a culture of excellence within our organization.”

In-House Business Model

Devlight follows an in-house business model by hiring highly skilled professionals.

The company’s aspirations are connected to work and providing tools and practices for their clients and partners to fully develop their potential.

How Devlight Stands Out?

The CEO thinks that the company differentiates itself from the competition with its client-centered approach and vast experience in developing large-scale mobile projects. Companies focus on quality user experience and selecting the right solutions.

“We know our clients well and work closely with them to deliver the best possible product. Our commitment to professionalism and company culture helps us sustain our competitive advantage in the long run,” said Ihor Polych, the CEO of Devlight.

Industries Served & Clients Ratio

Devlight caters to diverse industry sectors such as retail, e-commerce, fintech, healthcare, logistics, and loyalty programs.

The CEO said, “Our clients range from large banks to national and global industry leaders. Over 70% of Devlight’s clients are repetitive, which reflects the company’s commitment to providing high-quality development services and building long-lasting relationships with their clients.”

Services Provided To Clients

Devlight is approached by clients for a variety of services that they excel in. Their most sought-after services are:

  • End-to-end mobile application development
  • Software Project Discovery
  • UI/UX design
  • Project Transferring

These services are backed by their deep domain expertise and positive client experiences, making Devlight a trusted choice for businesses seeking complex and innovative tech solutions.

Client Satisfaction & Client Retention Ratio

The team at Devlight constantly interviews its clients at different stages of production to ensure they meet their client’s needs and requirements.

The CEO said, “More than 70% of our new customers come to us through our previous or current clients’ referrals, which is a testament to the quality of our work and customer satisfaction.”

Support Offered To Clients

Devlight offers a robust support system for its clients’ queries and issues. The CEO pointed out the key features of their support system, such as:

With this support system, the company ensures prompt assistance, effective communication, and a systematic approach to address its client needs throughout the project and beyond.

Monthly Billing Structure

Devlight’s payment structure is typically based on a monthly billing system. It provides detailed reports and invoices at the beginning of each month based on the time spent on the project. This allows for transparency and clarity in the billing process. 

On the minimum budget, the CEO said, “We don’t have a fixed minimum budget requirement for projects. Instead, we analyze the functionality and requirements of each project and offer different implementation options.”

In 2022, Devlight’s minimum project size had a price range starting from $25,000 and going up to $1 million.

The Future of Devlight 

While concluding the interview, the CEO, Ihor Polych, shared his understanding of how he sees the growth of Devlight in the next ten years.

“Our goal is to become the top mobile development company in the world, with a full product development cycle and offices in key locations such as the USA and UK,” Ihor said.

“We hope to continue to expand our team and reach 400 employees and to have achieved 100 million app downloads across all of our projects,” he concluded.

The detailed interview is available on GoodFirms.

About GoodFirms

Washington, D.C.-based GoodFirms is an innovative B2B Research and Reviews Company that extensively combs the market to find business services agencies amongst many other technology firms that offer the best services to their customers. GoodFirms’ extensive research process ranks the companies, boosts their online reputation, and helps service seekers pick the right technology partner that meets their business needs.

Author Bio: Ryan Allen is a content writer @ GoodFirms – a full-fledged research and review platform offering an excellent platform to all software and mobile app development to excel in their respective fields. He has a Master’s degree in Journalism and is an avid non-fiction reader.

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Devlight — A Top App Development Company in Ukraine https://devlight.io/blog/top-app-development-company-in-ukraine/ https://devlight.io/blog/top-app-development-company-in-ukraine/#respond Mon, 08 May 2023 14:42:16 +0000 https://devlight.io/?p=10484 To stay ahead of the competition, leading businesses must constantly adapt to ever-changing circumstances. A top app development company in Ukraine supporting software releases while ensuring flexibility, offering quality, and meeting deadlines — this is your key to success. Numerous reviews claim that Devlight is successful in creating final versions of apps that satisfy all […]

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To stay ahead of the competition, leading businesses must constantly adapt to ever-changing circumstances. A top app development company in Ukraine supporting software releases while ensuring flexibility, offering quality, and meeting deadlines — this is your key to success.

Numerous reviews claim that Devlight is successful in creating final versions of apps that satisfy all specifications and pass quality assurance tests, enabling the client to get ready for the launch. Weekly updates on progress are given by the team as well as regular feedback is provided. We show adaptability and subject-matter knowledge. Read on to find out what makes Devlight so good and how our progress is measured in specific figures provided by the world-known IT rankings.

Consider Hiring Devlight as One of the Most Trusted App Development Companies in Ukraine 

The next step you should take if you’ve already decided to deal with Ukrainian software developers is to choose a trustworthy tech partner. When making a choice, pay close attention to an outsourcing provider’s expertise, experience, client recommendations, and finished projects. Devlight is a fantastic and trustworthy option. What makes us a top app development company in Ukraine?

As a mobile app engineering company, which has been operating since 2016, we create excellent apps for well-known brands in the market. We presently collaborate with the Forbes top 100 companies to establish digital category leaders. Devlight has cases of working with media and market giants — our portfolio of 100+ projects includes collaboration with Sense Bank, Nova Poshta, Visa, Vodafone, Tailor Brands, and Movinga. Let’s proceed to more numbers!

Top Mobile App Developers in Ukraine! According to Clutch

Clutch is your data-driven guide for businesses. For you to choose a top app development company in Ukraine for your upcoming large project, they conduct genuine customer interviews, gather information, and assess the competitive scope of solutions. Their website contains in-depth customer reviews verified by industry authorities. By gathering customer input and examining industry data, Clutch breaks through disorganized market research. It provides organizations with the insights and analyses they need to connect and face obstacles with confidence.

Devlight has been named number one among the top app developers in Ukraine by Clutch.co, an independent research firm based in Washington. This shouldn’t come as a surprise, considering we have more than 6 years of experience developing mobile apps, 35 million installs, and more than 100 completed projects. Clutch.co is renowned for locating the top software and professional services companies that deliver exceptional outcomes for their clients. 

Clutch.co mapped the capabilities of the best B2B service providers using the Leaders Matrix approach, and Devlight received the highest rankings based on a number of factors, including the company’s experience, market client list, industry recognition, and client reference interviews. What is more, we were also honored to gain third place in Clutch’s Top App Developers in Europe ranking.

GoodFirms: Top Mobile App Development Companies in Ukraine

When it comes to choosing a top app development company in Ukraine, GoodFirms aims to give you the tools you need to make an informed business decision.

They provide you with 60,000+ verified reviews and ratings as a leading B2B review and rating platform to assist you in confidently choosing the correct businesses. Company listings are supported by research to find top-performing businesses. GoogFirms offers game-changing market insights to assist your company in making wise development investments.

Good Firms included us in top 50 of their global ranking (26th position) and granted us with 6th place in Ukrainian ranking, emphasizing our skills in the next areas:

  • iOS App Development;
  • Android App Development;
  • Prototyping & Concept Development;
  • Product Design;
  • Quality Assurance & Automated Testing;
  • Mobile Backend Engineering;
  • App Analytics and Reporting;

Top 100 Mobile App Developers in Ukraine by The Manifest

The Manifest is a digital media company that helps B2B clients find their service provider. They may access industry statistics, how-to guides, and certified profiles of top development businesses worldwide. The Manifest can help you with everything from development to marketing, design, IT, and accountancy by offering the next solutions:

  • Searching through our lists of the best B2B service providers, which is beneficial for businesses;
  • Keeping up with the most recent poll results on the company and consumer objectives, difficulties, and preferences;
  • Joining their free matchmaking service to receive professional assistance in discovering the ideal business.

According to The Manifest, which granted us with a 10th position in their ranking, “Devlight handled mobile app development services for a B2C logistics company. Their team built the app for iOS and Android as well as created a cloud platform for the apps.” The final review says, “Devlight delivered an adequate and elegant solution.”

Among Design Rush’s Best Ukraine Mobile App Developers

What is DesignRush? By grouping professional companies according to their areas of competence, DesignRush is your resource for identifying the top ones according to your specific request. To assist brands in finding the best full-service agencies, web design firms, digital marketing agencies, and top technology companies, they evaluated hundreds of agencies. DesignRush formed clear rankings of companies according to parameters like spheres of influence, locations, and specific requests to help you find your top app development company in Ukraine.

Devlight is honored to be named one of DesignRush’s Top Mobile App Development Companies in Ukraine. Our team of highly qualified experts takes great delight in providing world-class mobile app solutions to clients. Our dedication to quality and user-centric strategy has distinguished us in the sector. To find out more about Devlight’s experience and competence in developing mobile applications, visit our DesignRush profile.

SoftwareWorld: Top 50+ Ukraine-Based Mobile App Development Companies in 2023

SoftwareWorld is a site for software reviews that highlights the greatest software products suitable for a range of sectors and offers thorough reviews by contrasting the top products on the market. The platform compiles unbiased lists of the best software products by category to assist companies in finding the best option.

According to SoftwareWorld’s review, “Devlight has a quality team on the UI and UX side, and they have an entrepreneurial approach. They know that we are a startup, and are willing to take the risk and come up with ideas. Devlight is also flexible, making us feel like this is more than an outsourcing project. I have gotten a sense of commitment from the team.” – Michaël A. Overall, we managed to gain 22nd place in the ranking with a total score of 96/100, which makes us a top app development company in Ukraine!

Top Mobile App Development Companies in Ukraine According to ReVerb

ReVerb was established in 2017 to offer businesses all around the world all-inclusive marketing and development services with a focus on technology. Reverb conducted a thorough research on the mobile application market in Ukraine by taking 1000 companies under analysis. As a result of their study, they singled out Devlight in 2nd place making us a top app development company in Ukraine. 

“The company’s software solutions come with the ultimate stability, performance, and security, providing clients with all the necessary tools to set their businesses up for success.” Devlight boasts of a second place in this ranking, proving that our skills can help you overcome your development obstacles.

Top App Developers in Ukraine by Visual Objects

A ranking website called Visual Objects features portfolios from the best creative companies worldwide. You can consult Visual Objects’ lists to identify the ideal design partner for your business requirements. Your company may view the work of creative companies and plan out new projects with the help of this platform’s recommendations. As an integral part of any hiring process, Visual Objects offers the tools you need to make an informed top app development company in Ukraine selection.

According to the project summary we received from Visual Objects, “Devlight has developed an iOS mobile application for a digital design and custom development company. They’ve created the backend, admin panel, and UI/UX designs, implementing the client’s ideas.” As a positive result of this cooperation, we scored 4.8/5 starts on the platform and obtained 11th position in the ranking.

Bottom Line

We work hard to maintain our reputation for offering our clients top-notch services and to dominate the app development sector. Devlight has a mobile app development school of its own! We started a project where we instructed people in Android coding. Our graduates have a high rate of employment. This is how we support the growth of the talent pool and the IT community of Ukrainian app developers, and this is what makes us a top app development company in Ukraine.

Finally, with more than 13 thousand reviews and thousands of network members, we are among the top contributors on GitHub. We support the growth of the mobile development sector by using open-source technologies, as proven by the 13k stars we have received. Our open-source products were rated as some of the best libraries in the world by GiftHub.

We would like to express our gratitude to the experienced teams from Clutch.co, GoodFirms, The Manifest, ReVerb, DesignRush, and other classifying platforms for their recognition! This is just the beginning for us, a lot more to come. We are even more assured that we are headed in the correct direction because of your incentives.

Devlight is honored to have been chosen by Clutch as the best Ukrainian company for developing mobile applications. This distinction is a result of our team’s commitment to providing world-class mobile app solutions.

Top App Development Company in Ukraine: FAQs

Ukraine has a reputation for producing apps that offer solutions to challenging issues. Many site-reviewing platforms regularly list the best-performing companies and provide additional information on Ukrainian app development businesses. Devlight has been named a top app development company in Ukraine by multiple of them.

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Devlight has become a partner of Eldorado.ua https://devlight.io/blog/devlight-has-become-a-partner-of-eldorado-ua/ https://devlight.io/blog/devlight-has-become-a-partner-of-eldorado-ua/#respond Tue, 13 Dec 2022 14:24:32 +0000 https://devlight.io/?p=8911 We admire companies that, despite all the difficulties caused by the war, continue to find ways to be more useful for their customers and stay on course for digital business transformation. Eldorado.ua, a company with 23-year history and one of the largest retailers in Ukraine, has become our new partner a few months ago. Our […]

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We admire companies that, despite all the difficulties caused by the war, continue to find ways to be more useful for their customers and stay on course for digital business transformation.

Eldorado.ua, a company with 23-year history and one of the largest retailers in Ukraine, has become our new partner a few months ago. Our teams consolidated efforts to develop the Eldorado.ua mobile application and transform it into a convenient personal tool for choosing and purchasing modern equipment and electronics.

It is great news that we can finally tell you that we have launched the first updated release of the Eldorado.ua application.

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Devlight has become a partner of Novus https://devlight.io/blog/devlight-has-become-a-partner-of-novus/ https://devlight.io/blog/devlight-has-become-a-partner-of-novus/#respond Thu, 08 Dec 2022 14:24:45 +0000 https://devlight.io/?p=8799 Novus is one of the best grocery supermarket chains, serving the needs of thousands of customers every day. Despite the war, Novus has always kept its doors open to those looking for healthy and delicious products. Together with Novus, we collaborate our efforts to create a mobile application to make the purchase process more accessible, […]

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Novus is one of the best grocery supermarket chains, serving the needs of thousands of customers every day. Despite the war, Novus has always kept its doors open to those looking for healthy and delicious products.

Together with Novus, we collaborate our efforts to create a mobile application to make the purchase process more accessible, transparent and personalized. Over the past few months, we have been working daily to find and understand customers’ needs, their motivation for interacting with online services, and create the best user experience in the mobile application.

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Interview: Devlight founders on IT challenges during the Ukraine war https://devlight.io/blog/big-interview-devlight-founders-on-it-business-challenges-and-opportunities-during-the-ukraine-war/ https://devlight.io/blog/big-interview-devlight-founders-on-it-business-challenges-and-opportunities-during-the-ukraine-war/#respond Wed, 02 Nov 2022 13:32:48 +0000 https://devlight.io/?p=8543 Thanks to Vector media for interviewing us. We at Vector had the pleasure talked to Ihor Polych and Liubomyr Miller, Devlight founders, about the war in Ukraine, how Devlight’s business looks now and how to work with companies that are 100 times bigger than you. Ihor, do you recall your first reactions in the first […]

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Table of contents
Do you recall your first reactions in the first days of the war? Were you prepared for what was about to happen? What does your business look like now? Has cooperation with the clients changed? How has the geography of your clients changed? About problems in the Ukrainian IT sector What is your adaptation plan? How do you plan to attract international clients? Has the company vision changed due to the war? What are the company goals now? About the clients. Who are your working for now and what products are you developing? Why do clients choose Devlight? How does a small company manage to work with companies that are 100 times bigger? The team. Is it difficult for an engineer to become part of your team? What are the quality standards and the recruitment process at Devlight? What have the greatest achievements and the biggest mistakes been over the past 6 years of managing the company? What is the company’s culture? What is it that you strive for? About entrepreneurial spirit and entrepreneurship in Ukraine. What would you like to tell our readers as a conclusion?

Thanks to Vector media for interviewing us.

We at Vector had the pleasure talked to Ihor Polych and Liubomyr Miller, Devlight founders, about the war in Ukraine, how Devlight’s business looks now and how to work with companies that are 100 times bigger than you.

Ihor, do you recall your first reactions in the first days of the war? Were you prepared for what was about to happen?

Without a doubt, wars are terrible.

Here at Devlight, we started to prepare for the war since mid-January, when it became clear that the Russian tanks, amassed on the other side of the Ukrainian border, were not going to go back to their permanent bases. I had anticipated that a full-scale war would happen, but naturally I believed in a better course of events. That was the time when we made the decision not to initiate any investment nor development projects before March 2022 and limit ourselves only to mandatory expenses while accumulating cash.

At the company level, we developed three scenarios of how the events could unfold and carefully followed the indicators to better understand our daily reality.

The worst-case scenario envisaged a full-scale invasion that would bring about a complete collapse of our financial system and the economy in general, the closure of borders, and a massive chaos in the country.

According to the best scenario, we hoped that the international efforts of our Western partners would be efficient, and we would return to searching for diplomatic solutions of the problems that Ukraine had been faced with.

The basic scenario meant that Ukraine enters a turbulent economy and investment crisis caused by the information and hybrid war perpetuated by russia. A lot of analysts agreed that russia’s goal was to deplete Ukraine’s potential on the information and economy fronts, to scare away Western investors, and to create preconditions for a dramatic aggravation of the situation in our country. As early as at the beginning of February a number of our clients informed us that due to these circumstances, they were terminating active investments into the projects; some clients that we had been preparing large contracts with simply were turning us down, their explanation being that the war was about to start. After February 20, we were getting ready to sign two contracts for the development of mobile applications with large retailers who despite the situation were ready to initiate some projects worth a few hundreds of thousands of dollars each.

On February 24 at 05.54 am I sent a message to our team chat with the information that the war had started and provided the guidelines on what we were supposed to do next. The main priority was to evacuate our colleagues from territories that could quickly become occupied, and to ensure the overall safety for the business.

We were capable to return to work as a whole team only on March 10, after almost all our colleagues were safe, had stable Internet connection and the possibility to carry on with their work.

What does your business look like now?

Throughout the year 2021 our whole team put a lot of effort into strengthening our business after the challenges of the preceding COVID year. We completed a huge personal home assignment, which allowed us to accumulate reserves, ensure proper arrangements with our clients, and be prepared for various scenarios. Thanks to a series of well-aimed decisions that had been made before the war and during its first days we did not sack a single employee, did not sustain more losses than we estimated we would under the circumstances, and did not lose a single key client.

At the beginning of May we returned to the pre-war income levels, and currently (as we are speaking) our MRR is 2.2 times higher in comparison with January this year. I believe we’ll see the end of the year with a2.5-fold growth compared to the previous year, exceeding our pre-war projections.

Has cooperation with the clients changed? How has the geography of your clients changed?

As I mentioned before, we haven’t lost a single key client, while considerably upscaling our cooperation with some large clients. After February 24 we managed to sign a number of important agreements, essentially all-important agreements that we had been counting on. I can’t say that the process of cooperation has changed in some considerable way, no. Our clients understand the situation and the context that we are in and accommodate for this. Interestingly enough, our colleagues have greatly increased their productivity as the reaction to the war, improving the overall performance of the company.

When it comes to the geography of the clients, in our case it hasn’t changed. At the start of the war a lot of companies from our sector were massively and hastily changing their places of official registration to the EU ones, removing any mentions that their headquarters were located in Ukraine before, to make sure that they could continue attracting clients from abroad. We made a conscious decision not to follow such steps as we have always been and remain a Ukrainian company.

About problems in the Ukrainian IT sector

Has the Ukrainian IT sector slowed down this year? The answer is no. The Ukrainian IT industry continues to grow steadily. In the nine months of 2022, the volume of computer services increased by 13% despite the War and related risks and amounted to 5.5 billion US dollars.

The Ukrainian technological sector continues to hold the economic front of the country, companies timely and continuously fulfill contracts and projects, attract investments and new customers, actively enter the global market.

The reason of the above is that today the world is reacting differently to what is happening in Ukraine; a lot of companies are still ready to take the risks and choose a Ukrainian software developer, well aware of the high-quality output that they will receive. Ukrainian IT companies have demonstrated incredible resilience and overall perseverance, which allows to boost the optimistic expectations.

What is your adaptation plan? How do you plan to attract international clients?

I can’t say that we have some strong adaptation plan. Here at Devlight we constantly interact with international clients, both the existing ones and those who only consider working with us. To ensure our client’s safety we develop Continuous Business Plans for every project and constantly update them based on the situation at the front and in our business in particular. We jointly model possible scenarios to keep an eye on the possible considerable changes and their potential impact. This really helps our clients to boost their confidence.

When it comes to the plan of attracting international clients, there are no changes there — we keep achieving the planned outcomes ensured by our marketing and sales teams. As I said above, the situation in Ukraine is being assessed differently now. We see that a lot of company clients are purposely entering Ukraine now in search of engineering teams exactly in order to support our country. And this is a very positive development.

Has the company vision changed due to the war? What are the company goals now?

The answer is both yes and no.

Although we are happy with our results and with how we’re doing, looking at the market analysis over the past six month we understand that we can’t rely on the income solely from the outsourcing business. We need additional models that do not depend on the core business. In 2021 together with the partner we set the goal of developing a new business line where we would create and develop our own digital products in our areas of interest. The war has accelerated the development of these plans, and now we’re actively involved into this line; we’re looking at the opportunities and are getting ready for the first experiment.

As for the goals, we aim at developing a stable and profitable business. In late 2021 we had set an ambitious goal of a two-fold (double) growth, and we will succeed. As for the goals for the next year, I’m not ready to discuss them because there are dynamic changes taking place every week. What remains unchanged is our commitment to providing top quality services to our clients. Please do not take this as bragging, but we are good at it.

About the clients. Who are your working for now and what products are you developing?

Our clients belong to those companies that really want to receive a successful outcome of collaboration, are ready to work in our processes system, and understand the value of such partnership. There are no two identical projects in the company. We are approached by both startups that have just received investments, and large companies that strive for the excellence of their digital products and are looking for the ways to achieve a new maturity level.

In our turn, we’re interested in working with challenging products whose complexity reveals itself at the ecosystem level. Our team can truly demonstrate our approach and the Devlight’s experience accumulated over the years. For every individual client we select respective approaches and processes, guided by their goals, the technological maturity level, and the client’s team. Thanks to this the client receives the level of service they expect, and we achieve successful results of cooperation.

Currently, we are working with large banks, all-retailers, loyalty programs and crypto projects. There are several national and global industry leaders among our clients. On average, our clients have over 10,000 staff, whereas the active user base for the mobile app that we are developing is 1.2 million users who monthly interact with the product.

Why do clients choose Devlight?

I think the reason is our client-centered approach and our huge experience in developing large-scale mobile projects.

In May, we reached the milestone of 35 million downloads of our apps. This is a fantastic result for us, and I couldn’t have thought before that we would achieve it. In fact, every Ukrainian citizen has interacted with the apps developed by Devlight.

On the other hand, this figure represents an incredible opportunity for data analysis and studying the analytics of user experience on the large scale. Through the prism of this analytics, we can look at many solutions that we offer from a different perspective, and this is the very factor that helps us to multiply our experience time after time. More than 10 of our clients belong to the largest Ukrainian companies that made it to the Forbes top 100 in 2021.

Please don’t take this as an exaggeration, but we are truly committed to our cause, and we love what we do. The company has a quite simple philosophy that a smartphone is a device that people interact with the most during the day. Therefore, we simply can’t afford to create a poor-quality user experience, select bad technological solutions, or just develop some functionality that nobody needs. The end user needs to get an efficient solution of their problems in such a way that they want to go back to the product again and again.

Sometimes we would have a client whose ideas are not fit for the market or whose solution would not find an end user, and we clearly communicate this to the client and show them the methods and the tools for validating the idea or testing the concept. If the client does not hear us, we do not continue cooperation. In fact, we refuse much more often than we get refused. A great achievement is that the whole team shares this philosophy, and we came up with the rule to make the necessary decisions, not the simple ones. This system of values truly motivates us, so we constantly raise the requirements to us and to our product. In its turn, this helps us to win new clients with cool ideas, and then the cycle repeats itself. It’s really simple.

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How does a small company manage to work with companies that are 100 times bigger?

I don’t think there is some secret formula here.

We really know our clients, their needs, their typical painful areas and challenges that they are faced with, as well as their expected results. This helps us to be always aligned with the client and interact with them in order to develop the best possible product. The companies that come to us clearly see our expertise level; they realize that we want to create something valuable and useful, just like them, so that’s why they select us.

The company, in its turn, continues to stick to the client-centered approach. Thanks to this we see the opportunity to create a high added value in our highly competitive market, where ensuring and sustaining a competitive advantage in the long run is extremely difficult.

How are we going to do this? We want to be so useful for our client that they always want to stay with us. And I’m talking not only about developing the app, but about the whole journey of further developing this product.

How do we achieve that?

Only with a highly professional team. And we are constantly looking for such methods to make sure that all our colleagues, both those who interact with the clients and those who develop the software, are part of this process, with sincere and ongoing commitment. This boils down to the company culture and its values.

Switching to Liubomyr Miller  — Delivery Director at Devlight.

Liubomyr, is it difficult for an engineer to become part of your team?

I will start from saying that a ‘team’ is a sacred word for us, because the teams that are formed here stick together like glue and bring about a synergy effect. When it comes to quality standards, here at Devlight we are committed to ensuring the high quality of products, methods, and processes. All these things make up the ‘value book’ that each developer needs to go through and learn to share with us. As for becoming part of our team, after working in the mobile application business and interacting with a large number of clients and domain areas for a long time, we have developed a set of key requirements/skills that we expect from a potential candidate.

The first and the key requirement is the technical background of the candidate. This is the foundation upon which we’re going to build the professional stock of knowledge in our company after a successful interview.

The second skill is the speed of thinking, that is the way the person thinks and generates decisions in their mind, together with the ability to express them. This skill is extremely important for us, because the decisive factor is a timely prevention or mitigation of a problem, just like in any successful business. Based on our experience I can say that after the first meeting with the HR there is a 70% probability of predicting whether the candidate would pass the technical interview.

The third optional skill is proactivity. Depending on how proactive a person is, we fit additional roles in our projects. More proactive people usually become team leaders of mobile teams with opportunities to further develop their career and open up their potential not only as a developer but also as a person who would make final decisions in the team.

What are the quality standards and the recruitment process at Devlight?

Based on many years of working with different people, we identified a number of key standards that help us to see a potential candidate’s knowledge and skills directly during the interview.

The first standard is the experience of working with the up-to-date technical stack on the Android or iOS platform. The knowledge of the fundamentals is mandatory. Then follows a list of mandatory knowledge items according to our level. This standard is the primary one, and it helps to understand whether the person would be able to work with us.

The second standard is the knowledge of English.

The third standard is the ability to express their ideas so that a ‘model client’ could understand a problem and its suggested solution.

Overall, the interview has 5 components and takes 2 hours:

Stage 1 of the interview: these are general questions in order to set the right tone for the interview and to get to know the person better. Some sample questions for this stage are: “Where did you study?”, “How did you get into the IT?”, “Why Android/iOS?”, “Is there anything in the work you’ve done that you are proud of?”

Stage 2 of the interview is a practical live coding session. This means that our interviewer sends 2 practical tasks and asks the candidate to launch a working environment in which they will complete practical tasks. Then the candidate is asked to share their screen so that our interviewer could follow the process of completing the tasks. While performing the practical tasks we recommend our candidates to talk through the tasks and to tell us how they would address them. This helps us to see how the person thinks and how well approaches to the solutions. At this stage we can help the candidate, but only if we see that they are moving in the right direction and get stuck only on some non-critical aspects.

If the candidate fails this stage of the interview, it makes no point to move to the following stages, so we say goodbye. The interview ends with written feedback highlighting the areas for improvement.

Stage 3 of the interview is a theoretical session. After the candidate passes the practical session, we start discussing some theoretical questions. Overall, during this stage of the session we get to know what technological stack the candidate worked with and how well they know it and are able to use it. Based on this stage of the session we realize if we can give them an offer, and if yes, which project that can work on so that they could show their full potential and also start growing.

Stage 4 of the interview is an interactive game in English “I’m the client, you’re the developer”, where I as a client need to express the idea of “what improvements can be made to the app interface so that it becomes more convenient”, and we provide the respective case. This stage of the interview helps us to see two things: Number one is how well the person communicates in English, and number two is how they can behave when talking with the clients if the person needs to defend this or that technical decision and explain why it is the correct one.

Stage 5 of the interview: the questions from the candidate that we answer.

What is the company’s culture? What is it that you strive for?

Based on what was mentioned above, the things that we try to develop in the company and commit to them bring about the ‘culture of quality’. This culture was born back in the days when out company was founded, and it still encompasses all our employees. The culture of quality manifests itself first and foremost in the quality of the developers that we cater to through various challenges, interesting and non-trivial tasks, a strict approach to the tasks etc. On the other hand, the culture of quality is found in the conditions that we create for the employee. It goes without saying that a person opens up their full potential when they are placed in the right environment. Part of such environment is the team that this person will be working with, as I mentioned above, and also the team’s shared commitment to the joint goal and the values they are working on, which helps to deliver excellent practical results.

When it comes to aspirations, they are quite simple, but connected with work. All the things I described above work in synergy and boost each other. The people who join us have the opportunity to fully develop their potential thanks to the tools and practices that we provide, which is the derivative of the company’s culture that we have been developing over the years for our clients and partners.

Backing to Ihor

What have the greatest achievements and the biggest mistakes been over the past 6 years of managing the company?

Since its creation more than six years ago the company has gone through various stages of evolution. The majority of these stages, including the period of growth that we are going through now, have been very good, but there were also some periods that I wouldn’t want to live through again. But all that enriched our experience.

We founded Devlight as a true startup in a cheap office center soon after graduation, entering the market as real underdogs. We have never had an investor or any venture capital, but it never stopped us from pursuing our goals. Even during the most challenging times, like the pandemic year 2020, we remained optimistic, didn’t give up, and used our will to carry on working with whatever we had at hand. Having successfully passed a truly difficult stress test after the start of the full-fledged war, I’m optimistic about our future and I realize that we can really achieve everything that we want. I get the greatest confidence from our team, from the wonderful professionals who work every day on improving our client’s products.

Devlight’s biggest achievement is its team and the team spirit that we enjoy. Our teams are fully autonomous and prepare the agenda for developing the products themselves. Project managers closely collaborate with the client’s teams, advising them on the best practices and the necessary solutions. As for me, this is the main formula for a successful business, I mean the right people at the right places, who know how to do their job better than you. Currently I perform only intermediate control, and I keep finding proofs that the statement above is true.

As for mistakes, there are a lot of them, and sometimes it seems there are more than needed.

Looking at the retrospect, I understand that every business needs to go through development stages, and it is up to the managers’ talents to ensure that these stages are passed smoothly. The year 2020 was the most challenging for us as we hadn’t been ready for the pandemics and the unfolding events.

Going along with the trend of the preceding four years, we continued to use up a lot of funds every month for improving the work processes, providing capitals investments into the office environment and plenty of other projects. We did not estimate our capacities and miscalculated the market conditions, which causes considerable losses. Eventually we had to make substantial cuts and reassess a number of our approaches to running a business. As Steve Jobs said, “It was awful tasting medicine, but I guess the patient needed it.” Thanks to those mistakes, all this experience, I hope we came to a better understanding of how to move forward correctly.

Are you sorry about that?

Well, on the one hand I am, of course. But on the other hand, I understand that what has been done can’t be undone, and we just need to learn our lessons and use them for our maximum benefits.

What has changed since then?

We reexamined our company at the subatomic level and did a full rethinking. Together with team we looked deeply into every process present in the company, we invited professional consultants for almost every business area, and we did our homework. And it works! Now we have the most successful commercial year, the strongest team ever, and we have a lot of energy to move forward.

We understand the industry much better, we focus more on the long-term success factors, and not only on some short-term indicators. We grow in size, but what I’m most happy about is that we grow in our efficiency.

About entrepreneurial spirit and entrepreneurship in Ukraine.

The Ukrainian business is indeed unbreakable. Just think about it, we’ve had three huge crises over the past 8 years! Two of them involved military combat. I don’t know of any other place on the Earth where people are so devoted to what they are doing that they are ready to sacrifice their lives for that.

While the whole world was expecting that life in Ukraine was about to stop, our Ukrainian entrepreneurs continue to work, to conscientiously pay taxes, to help their employees and the army in general. Just being aware of this encourages us and gives the energy not to give up. As soon as the war is over the business will rebuild the country, and will rebuild it in such a short time that it will be included into history and business course books.

What would you like to tell our readers as a conclusion?

I think a lot has been said today already. Difficult times give birth to strong people. I think the main thing I want to wish everyone who reads this is not to give up and try to emerge from these circumstances with as few losses as possible, both for you and for those around you. If you believe in yourselves and clearly understand your goals, then you will cope, and I sincerely wish you that!

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Devlight Become Partner with Tailor Brands https://devlight.io/blog/devlight-become-partner-with-tailor-brands/ https://devlight.io/blog/devlight-become-partner-with-tailor-brands/#respond Mon, 14 Feb 2022 21:37:00 +0000 https://www.devlight.io/?p=2668 The leading indicator and success of the company for us is the team and the clients we support.  Tailor Brands is the world’s first AI-powered logo design and branding platform. They empower millions of people worldwide to kick start their business with easy-to-use branding and design tools. Nowadays, the company crossed 30 million businesses using the […]

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The leading indicator and success of the company for us is the team and the clients we support. 

Tailor Brands is the world’s first AI-powered logo design and branding platform. They empower millions of people worldwide to kick start their business with easy-to-use branding and design tools. Nowadays, the company crossed 30 million businesses using the platform.

The Tailor Brands subscription doesn’t just include the logo they design for you, but also other things that a new business might need, like business cards, a landing page, presentations, decks with your logo and brand, and even social media posts that you can send out to your handful of followers. The idea is to offer up all the services a new business might need in front of people who are creating their logo, which usually signals the beginning of a new business – or the end of a great idea that never gets executed upon.

Also, we want to congratulate Tailor Brands on an investment of $50 million in Series C funding from GoDaddy.

Devlight worked with Tailor Brands on digital strategy, UI/UX development, iOS app development and ongoing support.

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