Market Research of the Ukrainian Retail Industry

In 2023, online sales of products and services in Ukraine amounted to UAH 182 billion. At the same time, 80% of respondents claimed that they use mobile versions of websites and apps to make purchases.

This information comes from research conducted by the Devlight team, a company specializing in the creation and development of digital products. They analyzed the current state of the market, changes in consumer behavior, and the development of mobile applications in the industry.

The respondents included 1,273 people (quantitative survey) and 20 people (qualitative survey).

The research team established a list of criteria that respondents had to meet to ensure the survey was as representative as possible.

The study covers people from all regions of Ukraine, residents of differently sized settlements, and representatives of various age and social categories.

The study consists of five key sections:

1. Ukrainian market size and key players
2. Retail industry research, including shopping patterns
3. Features of the online shopping process, including the experience of shopping via apps
4. Opinions of industry leaders
5. Key insights and recommendations

According to the results, 62% of respondents have increased the frequency of their online shopping over the past two years. As of 2023, almost 10 million Ukrainians purchase goods online, with 1.5 million making their first online purchase this year.

“Mobile first is the main trend in the current digital environment. Nowadays, brands are competing for the opportunity to be present on the user’s smartphone, as it is an opportunity to constantly engage with their attention in the digital environment. The competition is now unfolding not in the product field, but in the service field,” says the Devlight team.

On June 12-13, the Devlight stand will be presented at the RAU Expo conference. Here, you can become acquainted with the study and speak with the team that conducted it.

The retail industry is changing faster than ever, and businesses must adapt to the needs and preferences of their customers. The results of this research reflect key trends in user behavior and open up new opportunities for communication with them.

Gain the key to a qualitatively new relationship with your customers. Download the research now.

DEVLIGHT is a digital product creation and development company that has been operating since 2016. Devlight works with companies from the Forbes Top-100 list, including Nova Poshta, Visa, OKKO, Vodafone, VARUS, Novus, BROCARD, OKWINE, and others. The company’s portfolio includes 120 projects with over 35 million installations.