Market Research of the Ukrainian Retail Industry
What motivates Ukrainians to buy offline and online, and how different categories of customers make online purchases
DESIGN SPRINTS
The design sprint is a five-day Google ventures effort that has been coined in the book “Sprint.” It is a process where you find answers to critical business questions in five days through design, prototyping, and testing ideas with customers. It can also be seen as a recipe that takes the mindset and learnings from design thinking and applies it to a five-day step-by-step process. A design sprint can help answer critical business questions from design, prototyping, and testing ideas with clients.
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Why use design sprints?
Save time and money
Design sprints help to bypass the endless-debate cycle and reduce months of brainstorming, the exercise of creativity, and user testing into just one week. It saves you the time and money involved in these lengthy traditional design and development processes.
Get feedback from real user
Creating a customer-centric product is one of the critical factors for its success. So, it is always important to get reviews and feedback from those who will use the product. Even though this is a five-day process, it still allows you to involve real customers to provide feedback on the design.
Make informed decisions
Sketching and prototyping also decrease the cost of failure. You can explore new things, and if they don’t work out, it will not be much of a problem. The user testing at the end of the five days raises the chances of the final product proving viable in reality. Therefore, with a design sprint, there’s less risk.
Design products that deliver
Design sprints help you build products that people will use. It gives you confidence that the product will succeed before embarking on a long and often expensive development process. This five-day process leads up to user testing on the last day. So, you have access to valuable user experiences and feedback that will give insights into whether the app will be successful.
Encourages original thinking
Design sprint encourages original thinking through iteration and experimentation. Because of the focus on prototyping and sketching, it gives you the flexibility to experiment with ideas that the company would typically reject. This can be done because the cost of failure is negligible, and you will have the possibility to explore many ideas.
Design sprint process and stages
This methodology helps you to reduce months of work into five days.
Day 1 – Map
The team brainstorms with experts from every department of the organization to identify the ultimate purpose of the sprint and map out the challenge for the five days. Is it to increase conversion? Reduce bounce rate? They need to identify the problem.
Day 2 – Sketch
After the goal has been identified, the team starts exploring several solutions by checking different sources of inspiration and drafting various approaches that they could use.
Day 3 – Decide
The team now analyses the solutions explored on Tuesday and decides which ones have the best odds of fulfilling the long-term goal. They then develop the sketched solutions into storyboards.
Day 4 – Prototype
On Thursday, you and your team will turn the storyboards into a working prototype that mimics the final approach and ready it for testing with customers.
Day 5 – Test
Once everything is ready, the final prototype is presented to prospective users, and its viability is tested. Now, you can start gathering feedback by watching how the customers react to the prototype.
The team brainstorms with experts from every department of the organization to identify the ultimate purpose of the sprint and map out the challenge for the five days. Is it to increase conversion? Reduce bounce rate? They need to identify the problem.
After the goal has been identified, the team starts exploring several solutions by checking different sources of inspiration and drafting various approaches that they could use.
The team now analyses the solutions explored on Tuesday and decides which ones have the best odds of fulfilling the long-term goal. They then develop the sketched solutions into storyboards.
On Thursday, you and your team will turn the storyboards into a working prototype that mimics the final approach and ready it for testing with customers.
Once everything is ready, the final prototype is presented to prospective users, and its viability is tested. Now, you can start gathering feedback by watching how the customers react to the prototype.
What happens after the design sprint?
You can use feedback and insights obtained from users’ reviews to plan your next steps. It could be to perform a second sprint to iterate and polish the idea, making it market-ready. Also, you can use the prototype to sell the idea further and improve the concept.
Corporate level expertise
See how we helped Startups and SMBs achieve their goals through our mobile app development services.
more case studies
Vodafone
Mobile Communication
Business diversification: a neobank-app for Vodafone
Vodafone is a leading Ukrainian mobile operator. It provides a wide range of services including 4G and 4G data transmission, messaging, mobile voice communication, fixed internet, and mobile TV.
2500
Participants of quantitative survey
40+
Hours of online conferences
Nova Poshta
Logistics Company
Mobile app ecosystem for the largest logistics company in Ukraine
Nova Poshta is the largest logistics company in Ukraine, with the chain of more than 8700 branches. With the growth of e-commerce market in the form of both large retailers represented by online stores, as well as marketplaces for small and medium-sized businesses.
15M+
Installs of app in the App Store and Google Play
5M+
Active users
Fishka
Loyalty Program
Digital transformation for an all-in-one loyalty program
Fishka is the largest coalition loyalty program in Ukraine with more than 4,000,000 customers and dozens of partner companies in various business sectors. The system is based on calculating points for transactions, which can be used to pay for fuel, for goods and services within the affiliate network.
3M+
Installs of app in the App Store and Google Play
100K+
Active users per day
eldorado.ua
HOME APPLIANCES STORES CHAIN
E-commerce mobile app development for one of the largest retailers in Ukraine
ELDORADO is a chain of household appliances and electronics stores in Ukraine, presented in an offline and online environment. ELDORADO retail network of electronics and household appliances #1 in terms of turnover in Ukraine.
313%
Growth of users making purchases in iOS
250k+
Installs of app in the App Store and Google Play
Epicenter
RETAIL & E-COMMERCE
Created mobile app for Ukraine’s retail leader ecosystem
Epicenter is one of the largest retailers in Ukraine. Today, the network has more than 50 shopping malls nationwide and serves more than 20 million customers annually. The loyalty program is constantly developing and already unites more than 3 million regular clients.
1M+
app installs in the App Store and Google Play
50K+
downloads of the app in the first 2 months
Emotional Intelligence
Productivity app
Design the app that develops emotional intelligence
Logo productions are company that produces a fundamental analytical produc t for successful people aimed at increasing their life achievements with the help of classical and innovative knowledge in various worldview spheres of human existence.
100K+
Installs of app in the App Store and Google Play
5K+
Monthly active users just after the release
Solomia Voloshyn
Sales manager
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Read on Clutch The mobile applications were well-received and caused an uptick in the partner’s revenue. Devlight was a true partner that was always ready to help resolve problems. They were attentive and proactive about offering solution suggestions. The project manager excelled at coordinating multiple teams.
When we were looking for a partner for our product research task, experience in similar tasks was essential for us to, as well as experience in the field of financial technologies. Devlight fully met our requirements, and cooperation with them exceeded all our expectations.
Cooperation with Devlight is essential for Sense Bank. Their swift augmentation of our team with skilled professionals, commitment to quality, and innovative approach led to the successful development of our digital banking app. Devlight’s expertise, effective communication, and after-hours dedication impressed us profoundly, making our collaboration a standout success. Our cooperation continues to thrive, and we’re building the future. Since it makes sense.
Read on Clutch Two-thirds of test users have responded positively to app prototypes, citing the platform’s ease of use and speed. Taking a Scrum approach to the work, Devlight has communicated regularly so far and acts quickly on feedback. The team takes an entrepreneurial approach the work, and they are willing to take risks
Read on Clutch Devlight has a talented design team, much better than any other UI/UX mobile designers I’ve ever worked with.
Devlight has developed quite high-load projects and this was one of the key points – for us to find the partner who knows how to build a high-load application architecture. Also, one of the benefits of Devlight is the cool design sprint approach for quick entry and understanding of business processes and synchronization of actions of the customer’s team and internal team before starting work
Devlight’s team was flexible and fast, and communication was simple. The apps work well, and the Devlight team held to all deadlines. The team is talented, and they utilize non-mainstream, top-notch techniques.
The basis of a successful project is the experience of the team that’s why we chose Devlight. They are an enthusiastic team with a professional approach in the implementation of large-scale projects from the beginning and development strategy. The main thing is to be on the same wave of understanding the value of the product and create a unique product for users step by step!
Read on Clutch Devlight developed an AI platform for a graduate education recruitment company. Their flexibility and technical knowledge impressed us.
Read on Clutch I appreciate that Devlight takes the time to consult with us and doesn’t just provide us with what we ask for. Devlight has improved our mobile apps significantly. Within 90 days of launching, there’s been a 200% increase in Android downloads and a 300% increase in iOS downloads.
Read on Clutch Thanks to Devlight, we’re ready to launch the app for end users. They delivered the project on time and to our expectations. Devlight also ensures excellent communication via email and demo and status meetings. Their expertise, meticulousness, and cooperation are commendable.
Awards
Our stellar services and products have earned us a remarkable reputation and numerous awards.
Firebase contest
app winner
app winner
2020
Top app developers in Ukraine by Clutch
2023
Best outsource partner
by E-commerce expert
2020
Top mobile app development company in Ukraine by GoodFirms
2023
Top mobile app development company in Ukraine by DesignRush
2023
frequently asked questions
How does design sprint help?
Design Sprint is a process that helps you to stop thinking and start doing. It’s a high-reward, low-risk tool that provides a more effective and structured approach to creative thinking than traditional brainstorming.
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